Get Handbook of functional beverages and human health PDF

By Fereidoon Shahidi, Cesarettin Alasalvar

Handbook of useful drinks and Human Health presents power purposes and new advancements in sensible drinks, nutraceuticals, and future health meals. as well as serving as a reference guide, it summarizes the present nation of information in key study parts and includes novel rules for destiny study and improvement. also, it offers an easy-to-read textual content appropriate for educating senior undergraduate and postgraduate scholars within the appropriate areas.

The e-book is split into seven significant sections: part I covers industry tendencies, international laws, taste demanding situations, chemistry, and healthiness with particular connection with melanoma chemoprevention and the prevention of postprandial metabolic rigidity as a result of intake of sensible drinks. part II, by means of a long way the biggest a part of the publication, has 39 chapters at the most well liked fruit juices (apple juice, lemon juice, pomegranate juice, watermelon juice, etc.). part III reviews on natural and vegetable juices (carrot juice, chinese language medicinal herbs and root-based drinks, tomato juice, and vegetable-containing juices).

Section IV information caffeinated drinks, together with varied forms of tea (green, black, oolong, and natural teas), espresso (coffee and drinks from eco-friendly espresso beans), and cocoa and chocolate. part V is on dairy and soy drinks, whereas part VI is on alcoholic drinks (wine) and water (maple water). eventually, part VII describes fermented (kefir, koumiss, and ayran) and fortified sensible drinks (applications of plant sterols and stanols in sensible drinks, drinks fortified with omega-3 fatty acids, nutritional fiber, minerals and supplementations, probiotics and prebiotics in sensible drinks, sensible drinks in weight administration, fortified game beverages, and peptide-enriched useful beverages).

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Com/blog/top-functional-beverage-trends-for-2013 (accessed April 16, 2014). Functional Beverages 15 13. , Beverages at the forefront of innovation in booming functional food market, June–July 2012. com/magazine-archive1/junejuly-2012/regulatoryreport-beverages-at-the-forefront-of-innovation-in-booming-functional-food-market/ (accessed April 16, 2014). , 2012 trends in functional foods and beverages. aspx (accessed April 18, 2014). 15. , Delivering on a functional promise. Bev. , 101, 60–64, 2010.

The following was a typical comment: I want to know whether I have to be careful of the dosage I consume daily. (Focus Group 1, female, over 55 years) These participants also mentioned that the brand name, logo, images, and color on the packaging would influence their motivation to purchase functional beverages. In addition, many of the respondents perceived that beverages that utilized a single-serve packaging format were healthier than other formats. Fifteen product attributes were generated from consumer interviews that would strongly influence participants’ purchase of functional beverages.

Convenience, health, and wellness. The signs transfer the qualities of the signified for another, thus creating a metaphorical sign that offers the meaning that the beverage is essential to everyday health. The use of the green typeface for the brand on the white packaging gives the perception of a natural beverage with no artificial ingredients. Faded image of male and female on the center of the package illustrating the product is essential for every person. Iconic images of oranges reaffirming the flavor and content of the beverage.

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